Promoted Carousel ads are now available to all business accounts in all of Pinterest’s ad markets through Ads Manager.
Meanwhile, Covergirl received a 3.8 point lift in brand awareness and a 6.1 point lift in ad awareness, DSW improved ad performance by 20 per cent, and Everlane drove engagement more than three times what they normally see. The cards on the carousel can also be tapped to see the image and website.Įarly partner brands of Promoted Carousel ads include Toyota, Away, Everlane, Cheerios, REI, DSW, Covergirl, and Rothy’s.Īccording to Pinterest, Cheerios saw an 11.4 point lift in ad awareness and an 8.6 point lift in message association thanks to a carousel campaign. The carousel ads appear in user’s feeds just like any other pin and can be swiped through directly from the feed. With Pinterest’s ‘Promoted Carousel’ ads, businesses can use up to five images within one ad on Pinterest, enabling them to show off more of what they have to offer to users.Įach card in a carousel can feature a different image, title, description, and landing page. Now, advertisers will be able to take advantage of carousel ads. They were paying 23 cents for every click on their ads on Twitter versus 45 cents a year ago, according to Kinetic’s stats.Pinterest has introduced a new ad format for businesses to promote their goods and services through. Cost per view on videos averaged 10 cents with some verticals as low as 5 cents, putting it on par with Facebook costs, Kinetic said.Ĭosts per engagement fell almost 50 percent for Twitter advertisers, too. Kinetic Social also looked at Twitter’s numbers for the quarter and said that costs on video are coming down on that platform as it matures its offering.
Martin said brands shouldn’t be repurposing straight TV content for the digital video, either, something that too many brands often do and expect good results. Or they get to the point in 3 seconds or less to account for fast-scrolling. “So you have to be precise.”īrands and agencies are tweaking their creative templates to fit the platforms, like telling brand messages without sound, because autoplay video is mute. Carousel pins allow you to showcase multiple images with a short. “That means, OK, we’ve got 15 seconds or 12 seconds or whatever it is to tell a story,” Martin said. As well, carousel pins can be shown in either standard Pin Size (2:3) or Square Pins (1:1). The length of the creative is an important measure for the creative community, wrestling with what works best on digital video, according to Martin.
It also found that shorter videos - those in the 15- to 30-second range - have higher completion rates. Autoplay videos in Facebook’s mobile News Feed have higher click-through rates and lower costs than desktop, Kinetic’s report said.
0 kommentar(er)
